Google is developing a web tracking service that would analyze our power consumption in real time. It would break down electricity use by individual appliances, and tell customers the most efficient time to use them. The software is in the early stages of development – Google is in talks with industry leaders. A program manager at Google.org, Kirsten Olsen Cahill, told the New York Times that the project is too big to go it alone, and needs the co-operation from utility and manufacturing companies to get the personal information on energy use.
Studies have shown that when people are given detailed information about their power use, they reduce their electricity by 5-15 percent. At the moment, Google is testing the software on its employees.