It's not over til it's-actually, it's never over - Macleans.ca

It’s not over til it’s-actually, it’s never over

Conservatives embrace the “permanent campaign”

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Last year, the Conservatives raised more money than the other four federal parties combined. What’s the secret of their success? According to this week’s Hill Times, that would be the adoption of the American model known as the “permanent campaign,” which keeps the party’s fundraising fires burning between elections. Political scientist Heather McIvor explains: “You have to be constantly preparing for the next election and that means constantly raising money, particularly since you are restricted by law now. You can’t just tap the chartered banks for $10-million and call it a day, you’ve got to keep going back to people again and again. It’s very labour intensive.”

The Hill Times

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