Prostates are sexy too

Breast cancer is sometimes referred to (aptly if crassly) as the sexy cancer—the one that gets all the money and attention. Besides ribbons, you can find pens, mugs, clothing and journals in that ubiquitous pink.

But over the last couple of weeks another type of cancer or two has caught my eye.

There’s “The Underwear Affair” campaign for “cancers below the waist.”

And I just came across Pints for Prostates, which organizers say is “designed to reach men through the universal language of beer.”  

Let’s hope this is even more effective than it is amusing.