Taking on Google

Microsoft and Yahoo join forces

With the hope of creating a stronger competitor to industry leader Google, Microsoft and Yahoo announced a 10-year agreement in Internet search and advertising. Microsoft will provide the search technology on Yahoo’s sites while advertising will be divided between the companies. The deal will help support Microsoft’s new search engine, Bing. For Yahoo, the move will allow the firm to focus on its strengths as a producer of media sites and as a leader in online advertising.

The New York Times