In these tough economic times, Buick had no choice but to bounce Tiger Woods as its primary pitchman. But the world’s number one golfer—back in action this week after major knee surgery—has no shortage of replacement suitors. Rumours are swirling that Research in Motion, the Ontario company famous for the Blackberry, is interested in hiring pro golfers, Woods included, to flog its brand. Tiger’s agent has confirmed some preliminary talks, and if the negotiations get serious, it could be great news for the Canadian Open. RIM is a top sponsor of the annual event, and Mr. Woods has been known to favour the tournaments that carry his employers’ names (think Buick Open). Poor Mike Weir. He’s never going win a Canadian Open now.
The Toronto Star