"The gays" don't watch football: Donny Deutsch

Larry King Live panel discusses Super Bowl's ban of gay dating site ad

Gay people don’t watch football. At least, that’s what sports analyst (and noted advertising industry non-expert) Donny Deutsch thinks. Commenting on the recent advert from gay dating site, which was rejected by CBS’ Super Bowl broadcast, Deutsch said spending upwards of US$2.6 million for an ad to the alpha male event of the year was sheer folly. “It’s hard to argue that it makes sense to reach a very targeted audience of gay males in America by advertising to this mass audience,” Deutsch said to ManCrunch rep Dominick Friesen. “So you can’t say with a straight face that that was a smart media buy, can ya?” You mean gay men won’t watch a group of athletic men smash against each other while chasing around a leather ball? Right-o, Donny.