Great Opening Lines, Political Ad Division - Macleans.ca

Great Opening Lines, Political Ad Division

by

This Christine O’Donnell campaign ad features an opening line that has become an instant classic.

[vodpod id=Video.4600790&w=640&h=385&fv=%26rel%3D0%26border%3D0%26]

I actually am a little surprised by the tone of the ad, since I expected it to be more in-your-face, in keeping with the current vogue for saying that any attack is really an invention of the media elite. Instead, while she says that the portrayal of her in the media is unfair (“I’m nothing you’ve heard”) she tries to soft-sell that idea, and herself. Personally I think the hard sell works better in this day and age, but it’s possible that it wouldn’t fit the TV persona she’s created for herself over the years.

Filed under: