As noted by the Crawford Report, one of the dilemmas in funding elite sport is demonstrating that it has some impact on the activity and health of the general public. Keith Martin, who just sits around most days thinking up ideas, actually came up with a way to address this last November.
An elite athlete health ambassador program (EAHAP), created and funded by the federal and provincial governments, could be that legacy. This program would employ our Canadian athletes to adopt a series of schools that they could visit on an ongoing basis. The athletes would teach children how to live healthy, active lives; give workshops on making healthy food choices; improve literacy by encouraging reading; speak about the destructive impact of smoking, illegal drugs and alcohol abuse. As they are young role models, their message would be a powerful one for the students to hear. This program would provide children with the knowledge and encouragement they need to lead active, healthy lives.
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