'It corrodes the reputation of our political institutions' - Macleans.ca

‘It corrodes the reputation of our political institutions’

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Bruce Anderson offers a long and thoughtful consideration of political advertising.

Reach and frequency of advertising can accomplish a lot in the world of advertising effectiveness, and it may well be the case that Mr. Ignatieff’s reputation suffers somewhat through the coming weeks. But in authorizing these ads, at this time, the risk to Prime Minister Stephen Harper may over the long run prove greater still.