The 2 minute crisis fix for Trudeau. You’re welcome.

Jason Lietaer is a conservative strategist and commentator who is the president of the national communications firm Enterprise Canada. 

A month into the biggest crisis the government has faced, the Prime Minister called the scribes to the National Press Theatre to finally put an end to the debacle.

He’d lost two high-ranking female cabinet ministers who said they’d lost confidence. He’d lost his best friend and closest advisor from his office. He was minutes away from being challenged on Twitter by another one of his female MPs, Celina Caesar-Chavannes. “I did come to you recently. Twice. Remember your reactions?”

You knew it was important because they did it before breakfast.

He had cancelled all of his appointments the afternoon before. He had huddled with the respected ambassador to the U.S. to help him turn this thing around. He had had four weeks to think about what he was going to say. He’s a master at emotionally connecting with an audience. He was finally going to get it right.

It didn’t turn out so hot.

When you’re struggling with a big decision in politics, one of the things you should always ask yourself is: “What do my opponents want me to do?” Then you do the opposite.

READ MORE: Some things Jody Wilson-Raybould could help clear up

In that light, I guarantee Andrew Scheer and Jagmeet Singh and their staff woke up with a very real concern. If Trudeau shows the contrition that had been foreshadowed and changes course, how do you keep this narrative going?  Sure, you can push for Jody Wilson-Raybould to testify again, but then what? How does this thing keep moving if Trudeau takes the oxygen out of it?

Luckily for his opponents, Trudeau didn’t do the smart thing. He looked around after a month of taking on water and thought to himself: “more of the same.” A tremendous gift to his opponents and a decision that was a gut punch to the staff and caucus members breathlessly waiting for the guy they’ve put their confidence in to finally handle the thing. I was shocked.

He had four weeks to work on that word salad that he delivered this morning. Long paragraphs of historical context and some recollections of dad because did I tell you how much I respect justice ministers and oh, yeah, by the way now I do remember that I reminded Jody that I am the member from Papineau and you know where SNC is from, right?

This morning, in two minutes I fired off an alternative speech to the one the PM gave. It was three tweets. I’ve had a lot of political jobs, but Liberal speechwriter has not been one. Here’s what he needed to say this morning to start to turn the page:

•  My office and I got it wrong. The Clerk of the Privy Council did as well.
• Our motives were OK, but our execution was inappropriate
• I apologize and we will do better
• Changes have already been made to my office
• I have asked the clerk of the Privy Council to step down as well. A fresh approach is required
• The SNC prosecution will go ahead as the DPP has decided
• (optional point to add if you want to help SNC as badly as they appear to) We will, however, look at ways to continue to involve SNC Lavalin in federal procurement processes. The jobs across the country are simply too important.
• We will split the role of attorney general and minister of Justice in next week’s Cabinet shuffle
• I will be calling Jody Wilson-Raybould and Jane Philpott to ask them to remain in our caucus and as part of our team, and I thank them for pointing out these issues
• We were elected to be different, and better than this. We will be.

Ten quick bullets. Plain language. Real contrition and an attempt to turn the page. It took two minutes start to finish.

But what do I know?

“Who’s advising him?” The question is on everyone’s lips and Twitter pages. But good advice has two components: There is the giving of the advice; but then there is the taking of the advice. Advisors advise. Deciders decide.

Trudeau is proving to be a more stubborn man than I expected. On balance, strength of will is an advantage in politics. Today, it might have cost the Prime Minister another few weeks of anguish.

MORE ABOUT SNC-LAVALIN:

• Trudeau and Wilson-Raybould, before the fall
• Michael Wernick’s SNC-Lavalin problem
• Justin Trudeau’s sorry non-apology
• Contrition? Justin Trudeau didn’t come to say he’s sorry